Ronel Regev
Founder of Auventra
Founder building practical software
Ronel Regev
I started building online businesses at 13. Today I'm building Auventra — software for Shopify and ecommerce teams dealing with chargebacks, dispute evidence, and manual response workflows.
- Building Auventra
- Shopify dispute workflows
- Evidence-first software
Operating snapshot
Founder-led build
- Building
- Auventra
- Focus
- Shopify & ecommerce chargeback evidence workflows
- Background
- Ecommerce → software · Age 20
- Stage
- Early-stage · founder-led product
Founder story
The path was built through attempts, shutdowns, and sharper problems.
I grew up in Moshav Yakhini and started building online businesses at 13. Auventra is not a random pivot — it follows years of Shopify work, consumer brands, fitness software, and legal-document products. Each attempt taught me to narrow the problem, respect operational reality, and shut down what was not right.
- 01
Age 13
Early Shopify stores
Started building online businesses through Shopify and dropshipping. The first stores did not perform as hoped, but they gave early exposure to ecommerce, product positioning, customer acquisition, and execution.
Takeaway · Early losses still teach how markets and operators actually work.
- 02
Age 14
Paid marketing and business fundamentals
Studied paid marketing, sales strategy, investing, stocks, digital growth, and the psychology behind brands and communities — not as theory, but as tools for the businesses I was trying to build.
Takeaway · Distribution and positioning matter as much as the product on the shelf.
- 03
Age 15
Super Boy clothing brand
Built a clothing brand called Super Boy. It gained an early audience and customer interest. After about a year, I shut it down when I realized my direction was not only consumer branding — I wanted to build larger technology and software companies.
Takeaway · Shut down what is not right, even when something is working on the surface.
- 04
Later
Fitness Shopify store
Launched another Shopify-based fitness store. Hitting the limits of building only inside Shopify pushed me toward programming — I wanted more control over the product and the technology underneath it.
Takeaway · Platform limits are often a signal to move closer to software.
- 05
Later
Learning to code
Taught myself to build so I could own the product layer, not just the storefront. That shift moved me from operator-only work toward founder-led software.
Takeaway · Technical depth expands what problems you can solve for operators.
- 06
Later
DoWorkoutNow
Built DoWorkoutNow, a fitness and training platform. The product became too complex and feature-heavy too early — before the core workflow was sharp.
Takeaway · Narrow the problem before expanding the product.
- 07
Later
Clauzly
Built Clauzly, a legal-document analysis product for lawyers — designed to help analyze, summarize, and extract insights from legal documents. It pushed me deeper into document workflows and professional software. I eventually shut it down because of legal and operational risks in the market.
Takeaway · Regulated markets demand judgment about risk, not just product ambition.
- 08
Today
Auventra
At 20, I am building Auventra — software focused on chargeback and dispute evidence workflows for Shopify and ecommerce merchants. It is the narrowest, most practical problem I have pursued so far.
Takeaway · Auventra is the result of years of ecommerce, software, and workflow learning — not a sudden idea.
“The pattern: start close to the market, learn through execution, narrow the workflow, and build software only when the problem is specific enough to deserve a product.”
Current focus
Auventra — chargeback evidence for ecommerce operators.
After ecommerce brands, fitness software, and legal-document workflows, Auventra is where the work converges: a narrower product around a specific operational problem merchants actually face.
01
The problem
Chargebacks create fragmented evidence, manual coordination, and review pressure across support, ops, and finance.
02
The product direction
Software that helps Shopify and ecommerce teams organize dispute context and prepare review-ready evidence packets.
03
How I build
Founder-led, operator-close, practical scope — shaped by years of building, testing, and shutting down what was not right.
04
What comes next
[TODO: Ronel to confirm] — product availability, pilot status, and next company milestone.
Auventra
Building Auventra
Auventra is my current focus after multiple attempts across ecommerce, fitness software, and legal-document workflows. It is a narrower, more practical product built around chargeback and dispute evidence for Shopify and ecommerce merchants.
The through-line: repeated building, real operator pain, honest shutdowns, and progressively sharper software problems — ending in dispute workflows where evidence and trust actually matter.
Who it is for · Built for operators, finance, and support leads who handle chargebacks and need a repeatable process.
Stage · Early-stage, founder-led product — [TODO: Ronel to confirm] availability, pilots, and public launch timing.
Detect and organize context
Pull dispute signals and related order context into one place instead of scattered tabs and exports.
Match orders and records
Connect chargeback details to the right Shopify order, customer touchpoints, and fulfillment data.
Build the evidence packet
Assemble a structured packet teams can review before submitting a response.
Reduce back-and-forth
Fewer loops between support, ops, and finance when everyone works from the same source of truth.
Years of ecommerce and software builds converge here — one operational problem, one honest product direction.
Visit AuventraProgress
Built through execution, not theory.
A condensed view of the same path — factual milestones from early ecommerce to Auventra.
Age 13
Started building Shopify stores
First exposure to ecommerce, positioning, acquisition, and execution through dropshipping and online stores.
Age 14–15
Built and shut down early ventures
Learned marketing and business fundamentals; built Super Boy, then closed it to pursue software at larger scale.
Later
Moved from Shopify to code
Hit platform limits on a fitness store, learned to program, and started building owned software products.
Later
Built DoWorkoutNow and Clauzly
Fitness platform taught focus; legal-document product taught workflow depth and market risk — both shut down when the direction was not right.
Today
NowBuilding Auventra
Focused on chargeback and dispute evidence workflows for Shopify and ecommerce merchants.
Next
TODO[TODO: Ronel to confirm]
Next confirmed product or company milestone — paid pilot, launch, or distribution step.
Lessons
What the story taught me.
Operating principles shaped by years of building, narrowing, and shutting down what was not right.
01
Build close to real operational pain
From Shopify stores to chargebacks, the best problems show up inside real workflows — not in abstract product ideas.
02
Narrow the problem before expanding the product
DoWorkoutNow taught me that feature breadth without workflow clarity creates drag, not value.
03
Evidence matters more than claims
Whether in disputes or professional software, trust comes from what teams can show — not what marketing says.
04
Speed matters, judgment matters more
I move fast, but shutting down Super Boy and Clauzly when the direction was wrong mattered as much as starting them.
05
Shut down what is not right and keep moving
Closing projects is not failure — it is how you get to a sharper, more honest product focus.
Contact
Reach Ronel or Auventra.
Business-first. Auventra and LinkedIn are the primary channels.
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